Detect
A doorstep blood test that reads your actual deficiency markers — not guesswork, not symptoms.
India's first end-to-end deficiency care platform
Detect. Treat.
Never Repeat.
Niji closes the full loop of deficiency care — testing, correction, verification, and prevention through the food you already eat every day. No one else in India does it end to end.
“Every supplement brand profits when you stay deficient.
Niji profits when you don't need supplements anymore.”
NNourishment
IIndividuality
JJoy
IInnovation
What Niji is
Everyone does one piece.
Niji does the whole loop.
Deficiency care in India is split into fragments that never meet. Niji joins them into one continuous system — so a deficiency, once found, is corrected, proven corrected, and then prevented from ever coming back.
Labs
They only detect
You get a report full of red numbers — and no path out of them.
Supplement brands
They only treat
Generic, low-dose products sold forever — with no interest in the day you stop needing them.
Doctors & clinics
They don't prevent
Treatment ends at the prescription. Nobody changes the food that caused the deficiency.
Niji
Detect → Treat → Verify → Never Repeat
One platform owns your markers from the first blood test to the staple foods on your plate — so correction is measured, and staying corrected becomes automatic.
The problem
India is deficient —
and mostly doesn't know it.
Vit. B12
Cobalamin / Methylcobalamin
Health impacts
- Fatigue, low energy & weakness
- Poor concentration and cognitive symptoms
- Tingling or numbness in hands and feet
- Megaloblastic anemia
- Progressive nerve damage in prolonged deficiency
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Vit. B12
Prevalence & Biological Role
Prevalence in India
Affects around 47% to 70% of the Indian population, especially vegetarians & vegans.
Biological Role
Essential for DNA synthesis, red blood cell formation and normal nervous-system function. B12 acts as a cofactor in key reactions involved in DNA synthesis, amino-acid metabolism and maintenance of the myelin sheath.
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Vit. D3
Cholecalciferol (Steroid Hormone Precursor)
Health impacts
- Reduced bone mineralization & bone weakness
- Bone and muscle pain
- Muscle weakness
- Increased risk of low bone density
- Impaired muscle function and recovery
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Vit. D3
Prevalence & Biological Role
Prevalence in India
Around 70% to 90% of Indians are severely deficient due to melanin pigmentation, indoor lifestyles & low direct UVB synthesis.
Biological Role
Acts as a hormone-like regulator of calcium and phosphorus metabolism, supporting bone and muscle health. Its active form influences the expression of hundreds of genes involved in calcium balance, immune function and cellular processes.
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Iron & Ferritin
Elemental Iron & Stored Ferritin Protein
Health impacts
- Fatigue and low energy
- Shortness of breath on exertion
- Dizziness and headaches
- Poor concentration and cognitive performance
- Hair shedding and brittle nails
- Iron-deficiency anemia
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Iron & Ferritin
Prevalence & Biological Role
Prevalence in India
Over 60% of Indian women and 67% of young children suffer from iron-deficiency anemia.
Biological Role
Iron is essential for hemoglobin production and oxygen transport. It also plays important roles in mitochondrial energy production, cellular metabolism and multiple enzyme systems.
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Calcium & K2
Ionic Calcium & Menaquinone-7 (Vitamin K2)
Health impacts
- Bone loss and increased fracture risk
- Low bone density and osteoporosis
- Muscle cramps and spasms
- Numbness and tingling in the fingers
- Weak teeth and dental problems
- Calcium deposition in arteries when K2 is low
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Calcium & K2
Prevalence & Biological Role
Prevalence in India
Affects over 70% of Indians due to low dietary bioavailable intake and high phytate diet.
Biological Role
Calcium is the body's main structural mineral for bones and teeth, and is essential for nerve transmission, muscle contraction and blood clotting. Vitamin K2 (Menaquinone-7) activates the proteins that direct calcium into bone and teeth and keep it out of arteries and soft tissue.
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70%of people are unaware of their own deficiencies
~1%of India's ~200,000 labs are NABL-accredited — the rest is where most reports come from
Why food itself is failing
Even a “good” Indian diet quietly under-delivers. Three forces are working against absorption:
i.
The grain has changed
Indian grains have lost 30–50% of their mineral content in 50 years through soil depletion and modern agricultural practices.
ii.
Absorption is blocked
Indian diets carry ~270% more antinutrients than other diets — compounds that block the very minerals the meal contains from being absorbed.
iii.
Processing strips the rest
High-speed milling destroys heat-sensitive B-vitamins. Processing is optimised for shelf life, not nutrition.
A system broken in four ways
Which is why fixing one piece never fixes the person:
- 01UndetectedMost deficiencies are never found at all — 70% of people don't know theirs.
- 02Untrustworthy resultsWith only ~1% of labs NABL-accredited, the report itself often can't be trusted.
- 03Generic, low-dose adviceOne-size-fits-all multivitamins that don't treat the root cause or the actual marker.
- 04It always comes backDeficiencies recur within 6–12 months — because the food never changed.
How it works
Four steps. One closed loop.
Treat + Build
A personalised correction protocol built on your markers — dosed to correct your deficiency, not a generic average.
Verify
A before / after report once correction is confirmed. The accountability step competitors skip — proof, in your own numbers.
Never Repeat
Supplements stop. Your everyday staples switch to Niji's personalised fortified staples — so the deficiency does not return.
The loop is the product: detection means nothing without prevention, and prevention means nothing without proof.
The science · The staples
Your everyday food,
rebuilt around your blood report.
After correction, Niji replaces your everyday staples — atta, flours and cooking oils — with freshly ground, personalised versions engineered for absorption, not for a label claim.
500%
up to 500% more nutrition at absorption level, compared to ordinary staples
Personalised, per family
Micronutrient enrichment is matched to each family's health needs, taken directly from their assessment. No two households get the same formulation.
Built to be absorbed
Niji uses high-bioavailability fortificant forms — e.g. NaFeD-type iron — chosen because the body can actually use them.
Dosed to matter
Fortification is at levels significant against RDA — unlike industry fortification, which only meets the government's mandatory minimum.
Tested, radically
Every staple is tested for 800+ harmful substance residues and heavy metals. 100% transparent, pesticide-free.
Ground gently, to order
Low-RPM stone-based grinding with IoT integration preserves the heat-sensitive vitamins, antioxidants and enzymes that high-speed milling destroys.
Fresh, never warehoused
Made to order and freshly ground — nutrition is protected by freshness, not by extending shelf life.
The only one that is all four
Packaged flours, fresh-chakki brands and organic brands each do part of this. Niji is the only one that does all of it.
| Packaged flour | Fresh-chakki brands | Organic brands | Niji | |
|---|---|---|---|---|
| Fresh-ground | — | ✓ | — | ✓ |
| Personalised to your markers | — | — | — | ✓ |
| Bioavailable nutrient forms | — | — | — | ✓ |
| Transparent / organic-grade | — | — | ✓ | ✓ |
Launching soon · Chandigarh Tricity first
Be first to close
your loop.
Join the waitlist for early access to Niji — doorstep detection, personalised correction, and staples that keep the deficiency from coming back.
Early members get priority for the first assessment slots in Tricity.